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Multidisciplinary Approaches to Multilingualism

Proceedings from the CALS conference 2014

Kristina Cergol Kovačević and Sanda Lucija Udier

This volume offers a selection of twenty papers presented at the 28th International Annual Conference of the Croatian Applied Linguistics Society held in 2014. The authors’ reflections on Multidisciplinary Approaches to Multilingualism fall into four different areas of investigation: 1) bilingual and multilingual studies focusing on research in foreign, second and lingua franca issues, 2) language policy and planning, 3) translation studies, lexis and lexical relations and 4) experimental research into language processing. The volume addresses an international audience and places a number of Croatian-based considerations onto the international applied linguistics scene.
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The place-making activity of Russian in Hungary



The textual form of a language surrounds us, creating the linguistic landscape of a country or a region. Visual language use outside and inside buildings tells us a lot about changes in the linguistic composition of an area. Unlike most studies in this field, which tend to deal with bi- and multilingual areas, this paper sets out to focus on the linguistic landscape of a country, namely Hungary, where the population is relatively monolingual. The study describes the representation of languages, both western (German and English) and eastern (Russian), via the analysis of the linguistic landscape of a town (Hévíz) where public signs and visual language use are in flux owing to changes in tourism patterns. German tourists are being increasingly eclipsed by Russian tourists, who buy properties in the area and whose presence is prominently represented in the linguistic landscape. The aim of the study is manifold because it attempts a qualitative and quantitative analysis of the language of signs in most domains and it also places the results into a broader sociolinguistic context.

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