Show Less
Restricted access

Multidisciplinary Approaches to Multilingualism

Proceedings from the CALS conference 2014

Edited By Kristina Cergol Kovačević and Sanda Lucija Udier

This volume offers a selection of twenty papers presented at the 28 th International Annual Conference of the Croatian Applied Linguistics Society held in 2014. The authors’ reflections on Multidisciplinary Approaches to Multilingualism fall into four different areas of investigation: 1) bilingual and multilingual studies focusing on research in foreign, second and lingua franca issues, 2) language policy and planning, 3) translation studies, lexis and lexical relations and 4) experimental research into language processing. The volume addresses an international audience and places a number of Croatian-based considerations onto the international applied linguistics scene.
Show Summary Details
Restricted access

The place-making activity of Russian in Hungary



The textual form of a language surrounds us, creating the linguistic landscape of a country or a region. Visual language use outside and inside buildings tells us a lot about changes in the linguistic composition of an area. Unlike most studies in this field, which tend to deal with bi- and multilingual areas, this paper sets out to focus on the linguistic landscape of a country, namely Hungary, where the population is relatively monolingual. The study describes the representation of languages, both western (German and English) and eastern (Russian), via the analysis of the linguistic landscape of a town (Hévíz) where public signs and visual language use are in flux owing to changes in tourism patterns. German tourists are being increasingly eclipsed by Russian tourists, who buy properties in the area and whose presence is prominently represented in the linguistic landscape. The aim of the study is manifold because it attempts a qualitative and quantitative analysis of the language of signs in most domains and it also places the results into a broader sociolinguistic context.

1 Introduction: What do linguistic landscape studies tell us?

Language and space are connected in many ways and these ties are studied in several disciplines including linguistics. Upon arrival to a certain place, the textual-visual form of the language or languages (or the lack of languages) provides us with sociolinguistic information about a country, region, city or any kind of settlement, long before we...

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.