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Building Bridges for Multimodal Research

International Perspectives on Theories and Practices of Multimodal Analysis


Janina Wildfeuer

While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.
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From Text Linguistics to Multimodality: Mapping Concepts and Methods Across Domains


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Hartmut Stöckl

From Text Linguistics to Multimodality:Mapping Concepts and Methods Across Domains

1 Multimodality research: Rugged terrain – clear vistas?

Multimodal text and discourse have over the last decades increasingly become a focal research area in linguistics. This trend reflects in a number of publications, which take stock of the work accomplished in multimodality studies and seek to order the field (cf. Björkvall 2012; Bateman 2014; Jewitt 2014; Klug/Stöckl 2015, forthcoming). Generally, there is much theoretical and methodological diversity, which makes for a varied research terrain that we are only beginning to chart. That is why the necessity of bridges to connect various regions on a map of multimodal research efforts as alluded to in the title of the present volume is plausible. Numerous connections have always existed between different approaches to multimodality, but it takes a conscious effort to make them clear to the wider research community, an effort that is likely to be fruitful for the field as a whole.

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