International Perspectives on Theories and Practices of Multimodal Analysis
Cognitively Oriented Semiotics as a Common Descriptive Framework for Pictorial and Verbal Representation
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Cognitively-Oriented Semiotics as a Common Descriptive Framework for Pictorial and Verbal Representations1
1 A new descriptive framework for multimodal messages
As the art theorist W. J. T. Mitchell has stated perceptively, today “all media are mixed media, all arts composite arts” (Mitchell 1994: 107). There is increasing awareness of the multimodal nature of communication. However, as has been pointed out in the introduction to this volume, theoretical reflection on multimodality still seems to be in its early stages, with varying perspectives on the terminology and methodology of the field. Encouraged by the editor’s invitation to ponder on the ways of meeting the challenge posed by multimodal messages, I would like to contribute to the discussion by calling attention to the theoretical framework that could be of great help in their description and analysis.
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