International Perspectives on Theories and Practices of Multimodal Analysis
Documentary Film as Multimodal Argumentation: Arguing Audio-Visually About the 2008 Financial Crisis
In the last two decades, multimodal texts have been studied by scholars in discourse analysis as well as in rhetoric and argumentation studies. The quests of the various scholarly communities, however, have run in parallel without entering into a dialogue that could benefit both the extension of the object of analysis within argumentation studies and the methods for multimodal analysis. On the one hand, studies on multimodal analysis (cf. Bateman 2014; Jewitt 2009b) have elaborated on the meaning-making potential of a great variety of non-verbal modes but lack the concepts and tools needed for accounting for the possible argumentative functions of these modes. On the other hand, a growing number of argumentation scholars (cf. Groarke 1996; Kjeldsen 2012; Roque 2012) have begun studying discourses where the verbal mode interacts with other modes, mostly visual, but overlook or simply ignore the bulk of work carried out within multimodal analysis. Moreover, most of the studies from an argumentation perspective have focused mainly on static images, with the exceptions of Alcolea-Banegas (2009), van den Hoven (2012), van den Hoven/Yang (2013), and Kjeldsen (2013).1
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