International Perspectives on Theories and Practices of Multimodal Analysis
Reflecting on a Gap Between Polyphony and Multimodality in Online Media Formats
In this paper, I analyse the media format of the Google News Aggregator (GNA). The relevance of this format lies in the fact that it represents a text automatically (re-)assembled from the elements circulating in the online news sphere. The GNA samples analysed in the following come from its three national editions (German, UK, and Russian) and deal with the victory of Syriza party in the Greek elections in January 2015. At the end of the paper, the methodological tool and the corresponding theoretical framework for the analysis of this multimodal artefact will be discussed in the context of understanding its (inter-)discursive and narrative dimension.
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