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Building Bridges for Multimodal Research

International Perspectives on Theories and Practices of Multimodal Analysis


Edited By Janina Wildfeuer

While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.
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List of Contributors


Emanuele Arielli is Associate Professor of Aesthetics at IUAV University in Venice, Italy. His research focuses on visual aesthetics and communication, and on the interplay between cognitive sciences and aesthetics. He studied philosophy and psychology in Milan, Italy, and also worked as a researcher in Berlin and Pescara. Since 2005, he is Associate Professor in Venice. He is member of the International Association of Empirical Aesthetics (IAEA) and editor of book series on rhetoric, argumentation theory, and aesthetics.

Wendy L. Bowcher is Professor at Sun Yat-Sen University, China. She has worked in Australia, Japan, and China and received her PhD from the University of Liverpool, UK. Her main research interests include multimodal discourse analysis, context in systemic-functional linguistic theory, language education, and English intonation, and she has published and (co-)edited several books in all these areas.

Marc Debus is Professor of Comparative Government at Mannheim University, Germany. He received his PhD in Political Science from Konstanz University, Germany, in 2006. His research interests include political institutions and their effects on the political process, party strategies, party competition and coalition politics, and political decision-making in multi-level systems.

Wolfgang Effelsberg received his Diploma in Electrical Engineering in 1976 and his Dr.-Ing. degree in Computer Science in 1981 from the Technical University of Darmstadt, Germany. He worked in Tucson and San Jose in the United States as well as in Heidelberg, Germany, before then joining the University of Mannheim as a Full Professor of...

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