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Facing ICT Challenges in the Era of Social Media

Edited By Zoran Levnajic

World Wide Web is becoming an utility, not unlike electricity or running water in our homes. This creates new ways of using the web, where Social Media plays a particular role. This gives an unprecedented opportunity to study the emerging social phenomena in the virtual world. In addition, it opens new avenues for improving public services such as schooling and education. This book includes some of the latest developments in employing the information and communications technologies for examining both virtual and real-life social interactions. Investigating modern challenges such as online education, web security or organized cybercrime, this book outlines the state of the art in social applications and implications of ICT.
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Use of the Internet – lessons learned from studies among the young in Slovenia


Mirna Macur

National Institute of Public Health, Ljubljana, Slovenia


Modern media, especially the Internet, play a central role in our lives, especially in the lives of the young generation; therefore, it attracts the attention of researchers, politicians and the public. The evaluation of the role of the Internet in our everyday lives is controversial. We can find many studies that stress the positive effects of media and the Internet on the development of individuals and society, because it performs so many different functions. Others find that the virtualisation of everyday life (frequent use of information technology and its increasing importance in everyday life) has negative effects on individuals and society. The focus of this article is on the young since they are the most frequent users of the Internet. Two extensive representative studies among Slovenian youth between 16 and 29 years old were conducted in 2000 and 2010 that triggered our attention. We analysed this data to learn as much as possible about those people who use the Internet most frequently and to establish if they differ from their peers. We found significant differences in the personal values of the young in 2000 in relation to the frequency of their use of the Internet. However, the results of the study in 2010 show that the young in Slovenia are a relatively homogeneous group according to their use of the Internet – not many factors seem to influence frequency of Internet use, nor are they...

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