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The Power of the Image

Emotion, Expression, Explanation


Edited By András Benedek and Kristof Nyiri

We think primarily in images, and only secondarily in words, while both the image and the word are preceded by the bodily, the visceral, the muscular. This holds even for mathematical thinking. It is the entire motor system, including facial expressions and bodily gestures, that underlies not just emotions but also abstract thought. Communication, too, is a primordially visual task, spoken and written language only gradually supplementing and even supplanting the pictorial. Writing liberates, but also enslaves; after centuries of a dominantly verbal culture, today the ease of producing and accessing digital images amounts to a homecoming of the visual, with the almost limitless online availability of our textual heritage completing the educational revolution of the 21st century.
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Notes on Contributors

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ACZÉL, PETRA, is Associate Professor at Corvinus University of Budapest and head of the Institute of Behavioural Science and Communication Theory, as well as acting manager of the Social Communication Doctoral School. She studied at Eötvös Loránd University, Budapest, earned her PhD degree in linguistics with the thesis titled Winning with Word: Classical and Modern Argumentation Theory in 2003, and gave her habilitation lecture in 2011. Her research interests are focused on the theory and practice of rhetoric. She is author and co-author of four books and numerous essays on verbal and visual argumentation, persuasive communication and (new) media communication. Her recent publications include contributions to the debate on “new rhetoric” and new media rhetoric, among them her paper “Enchanting Bewilderment: Concerns for Visual Rhetoric”, in András Benedek and Kristóf Nyíri (eds.), Images in Language: Metaphors and Metamorphoses (series VISUAL LEARNING, vol. 1), Frankfurt/M.: Peter Lang, 2011, “Mediarhetoric: Complex Visual Literacy”, in András Benedek and Kristóf Nyíri (eds.), The Iconic Turn in Education (series VISUAL LEARNING, vol. 2), Frankfurt/M.: Peter Lang, 2012, and “Visionary Rhetoric: Teaching Imagistic Communication”, in András Benedek and Kristóf Nyíri (eds.), How to Do Things with Pictures: Skill, Practice, Performance (series VISUAL LEARNING, vol. 3), Frankfurt/M.: Peter Lang, 2013. She holds memberships in Hungarian and international communication associations and boards. E-mail:

BENEDEK, ANDRÁS, Professor and Head, Department of Technical Education, Budapest University of Technology and Economics, has published...

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