The issue of sex for sale is beyond any conceivable doubt culturally and socially topical, in terms of both human everyday verbal intercourse and the written literature on the subject published worldwide for a variety of reasons and with diverse intentions. Outside the world of language studies, suffice it to mention here Brundage (1987), Karras (1996), Trumbach (1998), Self (2003), Binnie (2004), Cook (2004), Outshoorn (2004) and McAnulty and Burnette (2006) as some of the most recent studies of the subject. From a linguistic point of view the roots of the analysis of pejoration of female-specific lexical items – which frequently accompanies the rise of negatively loaded women words – herald back to Bechstein (1863), and the study was continued in the first half of the 20th century by, among others, Jaberg (1901-1905) and Schreuder (1929) in his most extensive study Pejorative Sense Development in English. In the second part of the 20th century Schulz (1975), in the short, yet comprehensive study related to the morally negatively tinted nouns within the conceptual category FEMALE HUMAN BEING, opened a new phase in the linguistic enquiry into the semantic development of female-specific vocabulary. Other more recent contributions to the research in this field include Kramarae and Treichler (1985), Mills (1989) and Kövecses (2006), while in Polish tradition such works as Kleparski (1990, 1997), Kochman-Haładyj (2007a, 2007b), Kochman-Haładyj and Kleparski (2011) and Duda (2013) formulate many answers to the questions posed by the pejorative development of female-specific vocabulary at various...
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