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Diffusion of Renewable Energy Technologies

Private Sector Perspectives on Emerging Markets


Christian Friebe

By analysing the context of emerging and developing countries, the author explores the private sector perspective on renewable energy diffusion. The evaluation of two technology case studies, namely wind farms (grid-connected renewable energy) and solar home systems (off-grid renewable energy), reveals the perspectives of highly experienced early adopters. Thereby, qualitative and quantitative data sources – including innovative methods such as conjoint analysis – are combined. A key finding is that private sector perspectives, especially of early adopters, are highly relevant for policy makers in their endeavour of designing effective and efficient framework conditions for renewable energy technologies.
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This thesis has been conducted as part of the research project "CFI - Climate Change, Financial Markets and Innovation" which is funded by the German Ministry for Research and Education (BMBF). Thereby, all three research papers benefited tremendously from the genuine support of Paschen von Flotow, head of the CFI research project and executive director of the Sustainable Business Institute (SBI). I would also like to thank Florian Täube, professor at the EBS University, who contributed significantly to the success of this thesis. Having two supervisors and co-authors like Paschen von Flotow and Florian Täube as well as the ongoing friendly and constructive dialogue with Ronald Gleich, head of the Strascheg Institute and professor at the EBS University, is truly the key success factor of this thesis.

During the process of research many people spend their valuable time by sharing and discussing their perspective with a young researcher like me. I am very grateful for experiencing the friendly support of many experts and decision makers during formal and informal interviews and both workshops. Also, it was a fantastic experience to expose intermediate results of the thesis at conferences and workshops. Beyond the formal and informal exchange with other researchers, two out of the three research papers benefited from an academic research grant given by "Sawtooth Software", who allowed me to use their software tools. I gratefully acknowledge their support.

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