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Diffusion of Renewable Energy Technologies

Private Sector Perspectives on Emerging Markets


Christian Friebe

By analysing the context of emerging and developing countries, the author explores the private sector perspective on renewable energy diffusion. The evaluation of two technology case studies, namely wind farms (grid-connected renewable energy) and solar home systems (off-grid renewable energy), reveals the perspectives of highly experienced early adopters. Thereby, qualitative and quantitative data sources – including innovative methods such as conjoint analysis – are combined. A key finding is that private sector perspectives, especially of early adopters, are highly relevant for policy makers in their endeavour of designing effective and efficient framework conditions for renewable energy technologies.
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3 Exploring technology diffusion in emerging markets – the role of public policy for wind energy


Christian Friebe, Paschen von Flotow, Florian A. Täube6


This study challenges the implicit assumption of homogeneity in national institutional contexts made in past studies of (renewable) energy policy. We propose that institutional differences matter by focusing on several technology-specific and generic policy factors that can foster technology diffusion through private sector activity. More specifically, we explore perceptions of early adopters in emerging economy contexts using wind park project developers as an example. By applying a parsimonious method for our questionnaire as well as qualitative data we make several contributions: Methodologically, we introduce Maximum Difference Scaling to the energy policy domain. Empirically, we identify several public influences on private investment, and assess their relative importance. This leads to new insights challenging findings from industrialized economies; we identified additional institutional barriers to diffusion, hence, the requirement of a combination of technology-specific and generic policy measures. ← 27 | 28 →

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