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Culture, Communication, and Creativity

Reframing the Relations of Media, Knowledge, and Innovation in Society

Edited By Hubert Knoblauch, Mark D. Jacobs and René Tuma

It is the premise of this volume that the rising importance of creativity in modern culture is related to dramatic changes in communication. In the last decades we have witnessed a revolutionary change in the ways we interact with one another. This transformation of the structure of communication is one of the most decisive aspects of the creativity of culture. The full aim of this volume therefore is to explore the resulting transformation in the relations of culture, creativity, and communication.
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Communication Regimes and Creativity

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1

BORIS TRAUE

Introduction

In his book Communication Power, Manuel Castells holds that “In the network society, discourses are generated, diffused, fought over, internalized, and ultimately embodied in human action, in the socialized communication realm constructed around local-global networks of multimodal, digital communication, including the media and the Internet. Power in the network society is communication power” (2009, p. 53). The relationship between power and communication is the topic of this paper. I will not approach it through the metaphor of network, however, but through that of regime. Castells’ main and disputable point is that communication is in itself a source of domination, but that it has the potential to be helpful in challenging the older powers of institutions, lifeworlds, states, and bureacracies. What is powerful about communication, what is the role of techniques and discourses of creativity, and how can we develop an idea of communication so that we see the power relations mediated through it?

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