Reframing the Relations of Media, Knowledge, and Innovation in Society
Edited By Hubert Knoblauch, Mark D. Jacobs and René Tuma
Communication Regimes and Creativity
In his book Communication Power, Manuel Castells holds that “In the network society, discourses are generated, diffused, fought over, internalized, and ultimately embodied in human action, in the socialized communication realm constructed around local-global networks of multimodal, digital communication, including the media and the Internet. Power in the network society is communication power” (2009, p. 53). The relationship between power and communication is the topic of this paper. I will not approach it through the metaphor of network, however, but through that of regime. Castells’ main and disputable point is that communication is in itself a source of domination, but that it has the potential to be helpful in challenging the older powers of institutions, lifeworlds, states, and bureacracies. What is powerful about communication, what is the role of techniques and discourses of creativity, and how can we develop an idea of communication so that we see the power relations mediated through it?