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From Conceptual Metaphor Theory to Cognitive Ethnolinguistics

Patterns of Imagery in Language


Edited By Marek Kuźniak, Agnieszka Libura and Michał Szawerna

The origins of this volume lie in the international conference Cognitive Linguistics in the Year 2012, convened by the Polish Cognitive Linguistics Association. The proceedings of the conference revolved around three major thematic areas: metaphorical and metonymic underpinnings of meaning in language and beyond, prototypical and gradual phenomena pertaining to linguistic categorization across the lexicogrammatical continuum, and the need for advancing theoretical tools. These recurring themes are reflected in the three-part structure of this volume, with contributions from nearly two dozen researchers exploring a broad array of linguistic as well as non-linguistic data.
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Headlines of controversy and the role of metonymy and metaphor



Shala Barczewska Jan Kochanowski University


Journalists use various tools in creating headlines which will not only attract the readers’ attention, but also give a particular spin on the story they are to read (Fowler 1991). Well recognized techniques include creative and strategic use of transitivity, nominalization, metaphor and metonymy. Relevant to this study is the observation that not only are metaphor and metonymy visible elements of headline writing, but they are also effective communicators: revealing one approach to the story, while hiding others (White 1998; Herrera Soler 2008).

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