Patterns of Imagery in Language
Headlines of controversy and the role of metonymy and metaphor
Shala Barczewska Jan Kochanowski University
Journalists use various tools in creating headlines which will not only attract the readers’ attention, but also give a particular spin on the story they are to read (Fowler 1991). Well recognized techniques include creative and strategic use of transitivity, nominalization, metaphor and metonymy. Relevant to this study is the observation that not only are metaphor and metonymy visible elements of headline writing, but they are also effective communicators: revealing one approach to the story, while hiding others (White 1998; Herrera Soler 2008).
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