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From Conceptual Metaphor Theory to Cognitive Ethnolinguistics

Patterns of Imagery in Language


Edited By Marek Kuźniak, Agnieszka Libura and Michał Szawerna

The origins of this volume lie in the international conference Cognitive Linguistics in the Year 2012, convened by the Polish Cognitive Linguistics Association. The proceedings of the conference revolved around three major thematic areas: metaphorical and metonymic underpinnings of meaning in language and beyond, prototypical and gradual phenomena pertaining to linguistic categorization across the lexicogrammatical continuum, and the need for advancing theoretical tools. These recurring themes are reflected in the three-part structure of this volume, with contributions from nearly two dozen researchers exploring a broad array of linguistic as well as non-linguistic data.
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The role of figurative language in political discourse


Azad Mammadov, Misgar Mammadov Azerbaijan University of Languages in Baku


The latest developments in discourse studies raising the issue of subjectivity as well as the definition of discourse based on knowledge, have encouraged us to look at political discourse from the perspective of the socio-cognitive approach. The nature of events reflected in political discourse and the way of thinking affect human behavior and are accompanied by a number of subjective factors. As a result, political discourse is conceptualized depending on the individual psychological characteristics within the relevant cognitive blocks. Such a conceptualization in the individual consciousness is related to the formation of relations between the concepts which are the structures of knowledge and have a common type and nature. Metaphors and metonymies are considered as the products of those relations, fulfilling the double function of globalizing and localizing.

The aims of the paper are twofold. The first one is to introduce some theoretical perspectives on the problem. The second one is to highlight certain ways in which metaphors and metonymies represent global and local knowledge in political discourse. Thus, this paper will discuss each of these factors and ultimately aim to contribute to the current research of cognitive systems of humans and cultures. The findings of this paper are also essential to both the understanding of human communication in general, and the wider social impacts of intercultural communication. For this purpose, a critical analysis will be carried out of the metaphoric...

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