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From Conceptual Metaphor Theory to Cognitive Ethnolinguistics

Patterns of Imagery in Language

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Marek Kuźniak, Agnieszka Libura and Michał Szawerna

The origins of this volume lie in the international conference Cognitive Linguistics in the Year 2012, convened by the Polish Cognitive Linguistics Association. The proceedings of the conference revolved around three major thematic areas: metaphorical and metonymic underpinnings of meaning in language and beyond, prototypical and gradual phenomena pertaining to linguistic categorization across the lexicogrammatical continuum, and the need for advancing theoretical tools. These recurring themes are reflected in the three-part structure of this volume, with contributions from nearly two dozen researchers exploring a broad array of linguistic as well as non-linguistic data.
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The role of figurative language in political discourse

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Azad Mammadov, Misgar Mammadov Azerbaijan University of Languages in Baku

Abstract

The latest developments in discourse studies raising the issue of subjectivity as well as the definition of discourse based on knowledge, have encouraged us to look at political discourse from the perspective of the socio-cognitive approach. The nature of events reflected in political discourse and the way of thinking affect human behavior and are accompanied by a number of subjective factors. As a result, political discourse is conceptualized depending on the individual psychological characteristics within the relevant cognitive blocks. Such a conceptualization in the individual consciousness is related to the formation of relations between the concepts which are the structures of knowledge and have a common type and nature. Metaphors and metonymies are considered as the products of those relations, fulfilling the double function of globalizing and localizing.

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