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Chinese Culture in a Cross-Cultural Comparison


Edited By Michael B. Hinner

Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s culture is crucial when communicating with all relevant stakeholders including its consumers, businesses, employees, and government authorities. This eighth volume of the Freiberger Beiträge seeks to provide some essential insights into Chinese culture to help improve transactions and relationships with Chinese stakeholders. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
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Assumptions of Personhood in the Discourse about Chinese Identity in Malaysia


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Introduction to Assumptions of Personhood in Discourse about Chinese Identity in Malaysia

By Ee Lin Lee

Ee Lin Lee notes that generally studies of Chinese ethnic communities located outside of China, i.e. so-called diasporas, consider these communities to be fairly stable, even timeless, and homogenous. In fact, it is often assumed that these diaspora communities are more traditional Chinese than Mainland Chinese culture. These assumptions are typically based the application of Western methods of studying cultures to non-Western contexts which tend not to capture all the complex nuances of the various diaspora communities, the author argues.

By taking a closer look at Malaysian Chinese, it is clear that their history is long and varied which, in turn, had an impact on shaping their present day identity. Consequently, different ethnic Chinese groups in Malaysia see themselves differently ranging from incorporating traditional Chinese values to considering oneself to be Malaysian, or being Westernized; lee notes.

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