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Chinese Culture in a Cross-Cultural Comparison


Edited By Michael B. Hinner

Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s culture is crucial when communicating with all relevant stakeholders including its consumers, businesses, employees, and government authorities. This eighth volume of the Freiberger Beiträge seeks to provide some essential insights into Chinese culture to help improve transactions and relationships with Chinese stakeholders. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
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Beyond Cultural Differences: An Integration of Eastern and Western Perspectives


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Introduction to Beyond Cultural Differences: An Introduction of Eastern and Western Perspectives

By Young Yun Kim

Young Yun Kim notes that today’s world is more intercultural than ever before due to the fact that people travel and move more often than ever before. At the same time, the internet has made communicating with people around the world possible. That is why natives and non-natives routinely come into face-to-face contact with one another in their daily lives. While these encounters are unique in individual circumstances, such encounters are contributing towards an increasingly globalized intercultural environment, Kim states. At the same time, cultural traditions clash with one another and increased ethnocentric behavior seems to be on the upswing. The author wants to know whether it is possible to coexist peacefully in such an environment while incorporating various viewpoints and values across cultures. That is why Kim compares Eastern and Western cultural traditions with one another to find out if such a synthesis is possible.

The author notes that Western traditions see the universe as dualistic and materialistic with people needing to bring about change. In contrast, the Eastern view is more holistic, dynamic, and inwardly spiritual with the world changing itself. Consequently, the West emphasizes analytical abilities while the East focuses on perceiving and knowing things synthetically. While the West divides the universe into good and evil, the East assumes a holistic approach in which both good and evil coincide. The West sees...

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