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Intercultural Business Communication and Simulation and Gaming Methodology

Series:

Victoria Guillén Nieto, Carmen Marimón-Llorca and Chelo Vargas-Sierra

This book received the Enrique Alcaraz research award in 2010.
This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.

BIC Classifications

  • Language (C)
    • linguistics (CF)
    • Language teaching & learning (other than ELT) (CJ)
      • Language learning: specific skills (CJC)
        • Speaking / pronunciation skills (CJCK)
  • Reference, information & interdisciplinary subjects (G)
    • Interdisciplinary studies (GT)
      • Communication studies (GTC)
  • Society & social sciences (J)
    • Education (JN)
      • Educational strategies & policy (JNF)
        • Multicultural education (JNFR)
  • Economics, finance, business & management (K)
    • Business & management (KJ)
      • Business studies: general (KJB)

BISAC Classifications

  • Business & Economics (BUS)
    • BUSINESS & ECONOMICS / Education (BUS024000)
  • Education (EDU)
    • EDUCATION / Multicultural Education (EDU020000)
  • Language Arts & Disciplines (LAN)
    • LANGUAGE ARTS & DISCIPLINES / General (LAN000000)
    • LANGUAGE ARTS & DISCIPLINES / Communication Studies (LAN004000)
    • LANGUAGE ARTS & DISCIPLINES / Linguistics / General (LAN009000)
    • LANGUAGE ARTS & DISCIPLINES / Public Speaking (LAN026000)

THEMA Classifications

  • Language & Linguistics (C)
    • Linguistics (CF)
      • Semantics, discourse analysis, stylistics (CFG)
  • Reference, Information & Interdisciplinary subjects (G)
    • Interdisciplinary studies (GT)
      • Communication studies (GTC)
  • Society & Social Sciences (J)
    • Education (JN)
      • Educational strategies & policy (JNF)
  • Economics, Finance, Business & Management (K)
    • Business & Management (KJ)
      • Business studies: general (KJB)
  • Children’s, Teenage & Educational (Y)
    • Educational material (YP)
      • Educational: Humanities & social sciences, general (YPJ)
        • Educational: Business studies & economics (YPJV)