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Mediatization

Concept, Changes, Consequences

Knut Lundby

The media are ubiquitous and constantly changing, causing social and cultural shifts. This book examines how processes of mediatization affect almost all areas of contemporary social and cultural life, and takes the theoretical debate on mediatization in communication studies and media sociology to a critical edge.

«Media and communication studies have moved decisively in the past decade beyond a narrow concentration on text, production, and audience, to investigate the broader processes through which media transform the texture of the social world. A principal concept for understanding these transformations is ‘mediatization’. In this important and well-organised collection, leading scholars reflect on what is at stake in this concept and its potential for reorientating media research across many domains. Taken together, their chapters mark a major advance in international comparative work on media theory.» (Nick Couldry, Goldsmiths College, University of London)
«A broad-ranging and multi-perspective look at the evolution of the notion of mediatization, so central to the field of communication and media studies. Long overdue, this work helps us understand why mediatization as a concept makes sense of our field even in the midst of the radical technological changes in media form we are living through. A theoretical breakthrough.» (Andrea L. Press, University of Virginia)