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Soap Operas and Telenovelas in the Digital Age

Global Industries and New Audiences


Diana Rios and Mari Castañeda

Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social, and economic phenomena, examining them will further our understanding of the role of global media content in the digital age. Moreover, as these programs continue to be exported and transformed at regional levels, and through digitalization, it is more important than ever to analyze where the genre has been, where it is now, and where it is going.
This collection brings together original scholarship from an international and trans-disciplinary perspective. Chapters address timely issues, theories, and debates that are inextricably linked to soap operas and telenovelas as global industries, as sites for new audiences, and as hybrid cultural products within the digital landscape. Bringing depth and originality to the subject area, each chapter demonstrates the richness of these genres and their long-term significance as the televisual landscape evolves and becomes increasingly reliant on technological and creative innovations.
Diana I. Rios is Associate Professor in the Department of Communication Sciences and directs the Institute of Puerto Rican and Latino Studies at the University of Connecticut, Storrs. Her research and teaching includes examinations of content such as news and entertainment, and the audience’s functional use of media. She studies race/ethnicity, culture, gender and sexuality in media, and intercultural communication processes.
Mari Castañeda is Associate Professor in the Department of Communication and the Center for Latin American, Caribbean, and Latino Studies at the University of Massachusetts, Amherst. Her research includes political economy of global communication, and Latina/o media studies.