Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.
Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2015. 110 pp., num. ill.
Edward Lama Wonkeryor is Provost and Vice President for Academic Affairs and Professor of Media and Communication and African
Studies at Cuttington University. He also taught courses in African studies, African American studies, and mass communication
at Temple University from 2003 to 2013. His research interests are mass communication, race and ethnic relations, security
studies, African political history, military, globalization, and democratic governance.