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ESPN and the Changing Sports Media Landscape


Edited By Greg G. Armfield, John McGuire and Adam Earnheardt

ESPN and the Changing Sports Media Landscape considers the ways the network is reinventing itself as it enters its fifth decade. In their previous book, The ESPN Effect (2015), the editors made the observation that ESPN was a pervasive branded-content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. ESPN and the Changing Sports Media Landscape asks whether that will hold true in the 2020s and beyond. The past decade has seen momentous changes in the sports media landscape, among them the massive proliferation of mobile platforms as a major source of sports content, astronomical growth in fantasy sport and esport industries, and the increasing entanglement of sports media in contentious sociopolitical debates. The contributors to this book analyze how ESPN has navigated the shifting playing field and speculate on what the next decade might bring for ESPN and the global sports media industry.

List of Tables and Figures – Greg G. Armfield/John McGuire/Adam C. Earnheardt: Preface: September 8, 2011 – Section One: Changes and Challenges in the Sports Media Marketplace – Stephen W. Dittmore: Sports Programming as a Public Good: A Complicated Congressional Legacy – David Bockino: ESPN’s Search for a Sustained Global Competitive Advantage – Paul Smith: A Whole New Ball Game? The Changing European Sports Rights Marketplace – Brody J. Ruihley/Andrew C. Billings: Ascending as the Fantasy Giant: ESPN Fantasy, Mainstreaming Fantasy Gaming, and the Role of Goliath – Steve Young/Sean Fourney/Braden Bagley: ESPN and esports: Capturing and Joining a Rising Sport – Section Two: Changes and Challenges in the Sports Media Political Environment – Kevin Hull/Miles Romney/David Cassilo: Tune It or Stream It? Can Millennials and the Internet Save ESPN? – Ryan Broussard/Jonathan Graffeo: ESPN’s Double Standard? The Politics of Frame and Tone in Sports – Katherine L. Lavelle: A "Fireable Offense?: Jemele Hill and the Rhetoric of Public Correction – David Staton: Jemele Hill, Twitter, and ESPN: Thinking Inside the (Potter) Box – J. Scott Smith: Adapting to the Digital Age: ESPN’s Crisis Communication During the 2015 and 2017 Layoffs – Section Three: Changes and Challenges in the Sports Media Programming Environment – Xavier Ramon/José Luis Rojas Torrijos/ Andrew C. Billings: The Present (But Not Future) ESPN Ombudsman: Levying Accountability Through the Inception of the Digital Age – John McGuire: SportsCenter at 40: Evolving With the Times – Jake Kucek/Zach Humphreys/Adam C. Earnheardt/Greg G. Armfield: ESPN’s Evolving Mobile Motives: Development, Consumption, Competition – Jared Johnson: Creation of The Longhorn Network: Shadow of a Dying Business Model – William M. Kunz: National vs. Local: Fox Sports 1 and Fox Sports Networks in the 2010s – Anji L. Phillips/Dunja Antunovic: "Seeking a Storybook Ending": Examining the Future Distribution of Women’s Sporting Events – Section Four: The Changing Sports Media Landscape – Sarah Wolter: "Tying the Brand to Something a Little Bit Bigger": A Political Economy Analysis of espnW – Michael L. Butterworth: Storytelling at the Worldwide Leader in Sports: An Interview With John Walsh, Executive Vice President of ESPN, Retired – Melvin Lewis: Modern Pathways of Sports Consumption: An Interview With Paul Melvin, Senior Director of Communications for ESPN – Andreas Hebbel-Seeger/Thomas Horky: Sports Media in 2020: Patterns, Trends, and Crystal-Ball Gazing – Visualizing 2020: The Future of Sports Media Panel Discussion – Editor Biographies – Contributor Biographies – Index.