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Poaching Politics

Online Communication During the 2016 US Presidential Election


Paul Booth, Amber Davisson, Aaron Hess and Ashley Hinck

The 2016 US election was ugly, divisive, maddening, and influential. In this provocative new book, Paul Booth, Amber Davisson, Aaron Hess, and Ashley Hinck explore the effect that everyday people had on the political process. From viewing candidates as celebrities, to finding fan communities within the political spectrum, to joining others online in spreading (mis)information, the true influence in 2016 was the online participant.

Poaching Politics brings together research and scholars from media studies, political communication, and rhetoric to provide an interdisciplinary perspective on the role of participatory cultures in shaping the 2016 US presidential election. Poaching Politics heralds a new way of creating and understanding shifts in the nature of political communication in the digital age.

List of Illustrations – Acknowledgements – Affective Orientations and Digital Politics in a Networked Public Sphere – The Trump Card: Playing Fandom in the US 2016 Election – Fandom in Official Campaign Communication: Candidate Personae, Fan Voting Blocs, and Fan-Based Civic Arguments – Constituting the Deplorables – Memeing Our Way to Reality: Trolling as Rhetorical Orientation – Conclusion: What to Do When Politics Has Been Poached – Index.