Michael B. Goodman, Ph.D. is Professor and Director of the MA in Corporate Communication at Baruch College,
The City University of New York; and Director of CCI Corporate Communication International. He is Visiting Professor
at Aarhus University (Denmark), Hong Kong Polytechnic University, and Universita IULM (Italy). He has published widely, including:
Corporate Communication: Critical Business Asset for Strategic Global Change and Corporate Communication: Strategic
Adaptation for Global Practice. He has been a consultant to more than 40 corporations and institutions on corporate communication,
managerial communication, problem-solving, new business proposals, change, and corporate culture.
Peter B. Hirsch is Executive Vice President and Director, Reputation Risk at Ogilvy Public Relations
Worldwide. He has more than 25 years’ experiences a consultant to global corporations. He holds adjunct academic appointmentys
at Baruch College, CUNY; Columbia University; and Fordham University. He co-authored Corporate Communication: Critical
Business Asset for the Challenge of Global Change; Corporate Communication: Strategic Adaptation for Global Practice; and
Corporate Communication: Tactical Guidelines for Strategic Practice with Michael B. Goodman.