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Current Perspectives on Consumer Psychology

Edited By Hatice Aydin and Aysel Kurnaz

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.

List of Contributors

Section 1 Perspectives of Consumer Psychology

Selay ILGAZ SÜMER

1 The Effect of the Brain on Consumer Behavior: Placebo Effect

Orhan DUMAN

2 Post-Modern Truth of Consumerism: Hyperreal Consumption

Hülya ER and Murat ER

3 Investor Tendencies within the Framework of Behavioral

Finance: Herd Behavior

Evrim ERDOĞAN YAZAR

4 Brand Identity and Narcissism

Didem DEMİR

5 The Importance of Slow Food Consumption for Tourism Marketing

Yalçın KAHYA

6 Different Approaches to the Concept of Consumption

Mutlu UYGUN and Ebru GÜNER

7 Spiritual Consumption as a Rising Trend in Consumer Psychology

Özlem AKBULUT DURSUN

8 Thorstein Veblen and Conspicuous Consumption

Mehmet Said KÖSE

9 Minimalism in Consumption

Selçuk Yasin YILDIZ and Sezen GÜLEÇ

10 Consumer Regret

İlknur TÜFEKÇİ

11 The Relationship between Consumer Guilt and Shame and

Impulse Buying

Melih BAŞKOL

12 The Relationship between Subjective Well-Being and Consumer

Well-Being

Elif KARA

13 Consumer Wisdom

Section 2 Theories of Consumer Psychology

Hayrettin ZENGİN and Eda KUTLU

14 Customer Evangelism and Its Theoretical Bases

Ümit BAŞARAN

15 Self-Identity Theory in Consumer Psychology and Behavior

Hatice AYDIN and Somayyeh BIKARI

16 Evaluation of Cognitive Dissonance Theory

Emre HARORLI

17 Socioemotional Selectivity Theory

Section 3 Practices of Consumer Psychology

Hayrettin ZENGİN

18 Metaphoric Analysis of Consumption Concept in Digital Natives

Volkan TEMİZKAN

19 Does the Principle of Least Effort Affect the Intention to Continue

Using a Mobile Shopping Application?

Aysel KURNAZ

20 Bibliometric Analysis of the Journal of Consumer Psychology

List of Figures

List of Tables