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Powers in Media Policy

The Challenge of the European Parliament

Katharine Sarikakis

Contrary to widespread rhetoric of deregulation, the media are objects of increased global policy. Generators of cultural spheres, within which social consensus is formed, the media are shaped by national and supranational agencies of questionable legitimacy. Policy delineates the form and content of global communications impinging on cultures, discourses and consciousness; yet, citizen representation in processes of policy-making remains fragmentary.
In this insightful study, the author examines the role of the European Parliament, as the only international organisation directly accountable to and elected by citizens, in the formation of media policy. This critical account of supranational representation identifies the structural and ideological dynamics of powers in European media policy. Through detailed examination of major policies, the author demonstrates the conditions under which supranational representation can offer a resisting force to unaccountable global powers, and the ways in which it can contribute to system transformation and defend communication spaces.
Contents: Institutional structures and European integration – Governance and parliamentary representation – Representational politics, media and policy – Constructing the broadcasting market – Policies of the extremes? The cases of public service broadcasting and media ownership concentration – Media policy and the context of supranational parliamentary representation – Transformations: global interdependence and governance.