From Attention to Meaning

Explorations in Semiotics, Linguistics, and Rhetoric

by Todd Oakley (Author)
Monographs 268 Pages


Of all the tasks you perform, perhaps none is more consequential for the performance of other tasks than paying attention. When you attend, you perceive. When you attend and perceive, you remember. When you attend, perceive, and remember, you learn. When you learn, you have the option of acting deliberately. Perceiving, thinking, learning, deciding, and acting require the constant adjustment of the attention system. The author proposes a model of the greater attention system as comprising three distinct but interdependent sub-systems: the signal system, the selection system, and the interpersonal system, with eight elements distributed among them: altering, orienting, detecting, sustaining, controlling, sharing, harmonizing, and directing. The chapters in this book develop an «attentional» analysis of meaning under the unifying framework of mental spaces theory. In addition, each chapter explores the implications of an attention based approach to meaning for research in semiotics, linguistics, and rhetoric. Data for the investigation originate from the author’s own field work carried out in cultural institutions.


ISBN (Softcover)
Publication date
2014 (August)
Theory of Language Theory of Information and Communication Semiotics Cognitive Processes and Thinking Discourse Analysis
Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Oxford, Wien, 2009. 268 pp., 3 ill., 29 tables and graphs

Biographical notes

Todd Oakley (Author)

The Author: Todd Oakley is Associate Professor of Cognitive Science and Co-Director of the Center for Cognition and Culture at Case Western Reserve University in Cleveland, Ohio, USA.


Title: From Attention to Meaning