Who Do They Think They Are?

Teenage Girls and Their Avatars in Spaces of Social Online Communication

by Connie Morrison (Author)
©2010 Textbook 246 Pages


Who Do They Think They Are? Teenage Girls and Their Avatars in Spaces of Social Online Communication documents a descriptive case study of teenage girls who created autobiographical avatars for their social online spaces. It explores the complex and often conflicted negotiations behind girlhood identity and representation in a cyber-social world. Comparisons are drawn between autobiographical avatars and the profile pictures that teenage girls use on their social networking sites as they consider the manner in which identity is negotiated, constructed, co-authored, and represented. The contradictions and expectations of online social and popular culture make representations of identity simultaneously limitless and limiting for the girls who create them. Given the nature of the identity-defining and social act of creating an autobiographical avatar, a critical media literacy frame provides a pedagogical opportunity for bringing avatar construction into the secondary English language arts classroom.
This book provides guidance for educators and researchers interested in the social construction of identity in an increasingly visual world, and will be valuable in courses ranging from literacy studies, media education, cultural studies, youth studies, educational research, teacher education, and popular culture to feminist, gender studies, and women’s studies courses.


ISBN (Softcover)
Publication date
2010 (January)
New literacy teenage girls, social utility sites media education pedagogy cultural studies online identity& representation avatar design, autobiography poststructuralism
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2010. VIII, 246 pp., num. ill.

Biographical notes

Connie Morrison (Author)

The Author: Connie Morrison is a doctoral candidate at Memorial University’s Faculty of Education where she teaches courses in teaching and reading popular culture, curriculum teaching and learning, adolescent literature, and intermediate and high school English methods. Her background in media education, English as cultural studies, and social justice pedagogy informs her research in avatar design and the online identity and representation of teenaged girls. She contributed a chapter, «Critical Autobiography for Transformative Learning: Gaining a Perspective on Perspective», to Narrating Transformative Learning in Education (2008), and an article, «The Everyday Practice of Avatar Creation», to The Canadian Journal for New Scholars in Education.


Title: Who Do They Think They Are?