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Between Creed, Rhetoric Façade, and Disregard

Dissemination and Theorization of Corporate Social Responsibility in Austria

by Markus A. Höllerer (Author)
©2012 Thesis 257 Pages
Open Access
  • eBook

Summary

Applying the theoretical lens of organizational institutionalism, this study analyzes the spread of Corporate Social Responsibility (CSR) in the Austrian corporate world. The objectives are threefold: First, to explore the institutional framework in place; second, to explain the dissemination of CSR in terms of adopters’ characteristics and field-level pressures; and third, to understand the structuring dimensions of meaning within the CSR discourse. The findings demonstrate that a specific sub-population is more inclined to espouse commitment to CSR policies. Against the background of an ambiguous nature and definition of CSR, this study also shows how actor categories and divergent thematic embeddings serve as a basis for the concept’s theorization, and elaborates on a distinct constellation of empirical sub-discourses.

Details

Pages
257
Year
2012
ISBN (PDF)
9783653014648
ISBN (Hardcover)
9783631619681
DOI
10.3726/978-3-653-01464-8
Open Access
CC-BY
Language
English
Publication date
2012 (September)
Keywords
Diffusion of Management Concepts Organizational Institutionalism CSR
Published
Frankfurt am Main, Berlin, Bern, Bruxelles, New York, Oxford, Wien, 2012. 257 pp., 1 fig., 14 tables, 25 graphs

Biographical notes

Markus A. Höllerer (Author)

Markus A. Höllerer studied Business Administration and Philosophy in Vienna (Austria) and received his doctoral degree in Social and Economic Sciences from Vienna University of Economics and Business in 2010. Currently, he is affiliated with the Australian School of Business at the University of New South Wales in Sydney (Australia).

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Title: Between Creed, Rhetoric Façade, and Disregard