Forging the Bubikopf Nation

Journalism, Gender and Modernity in Interwar Yugoslavia

by Marina Vujnovic (Author)
©2009 Monographs XVIII, 229 Pages
Series: American University Studies , Volume 5


The era between World Wars I and II set East-Central Europe on a path of a modernization that was opening up numerous possibilities for challenging the region’s traditional politics and established gender roles. In interwar Yugoslavia, questions of ethnically driven nationalism dominated the public discourse, but the modernizing processes of industrialization and rising consumerism also opened up a small public space for the development of the women’s press. The intuitive and change-driven Croatian journalist and novelist Marija Jurić Zagorka led this parallel and alternative public discourse in Yugoslavia’s most popular interwar women’s magazine, Ženski list. Forging the Bubikopf Nation is a book about this magazine, its editor, and its readers as well as about the alternative visions of modernity that they were offering to the magazine’s readers, both throughout Yugoslavia and within the diasporic communities in the United States and Canada during the thirteen years of the magazine’s existence from 1925-1938. Sensitively written, but researched with great methodological rigor and from a range of theoretical perspectives, this is a must-read book for all of those who are interested in mass communication, history, gender, and politics and for those who want to better understand this pivotal time in the history of a highly complex and intriguing part of the world.


XVIII, 229
ISBN (Hardcover)
journalism communication Gender Feminist Political Economy of Media Biography History Zenski list (Zeitschrift, Zagreb) Frauenbild Geschlechterrolle Geschichte journalism, communication, Gender, History, Femin
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2009. XVIII, 229 pp., num. ill.

Biographical notes

Marina Vujnovic (Author)

The Author: Marina Vujnovic is Assistant Professor of Journalism in the Department of Communication at Monmouth University in West Long Branch, New Jersey. She is the author of several research articles and book chapters on the political economy of journalism, popular culture, and media.


Title: Forging the Bubikopf Nation