Nutrition and Dietetics in New Media

by Zehra Batu (Author) Mikail Batu (Author)
©2021 Monographs 72 Pages


Digital technologies are important channels where information is produced and delivered to the recipient with the change in eating habits. In this channel, people access information about nutrition in a quick and often effortless way. Likewise, for experts in the field of nutrition, technologies make it easier and faster to reach the relevant people/masses. This book discusses the use of new media in nutritional science based on digital technologies. In addition to the related literature review, the authors conducted a study on the dieticians in Turkey. This research includes dietitians’ use of new media for their profession and their views on “online diet counseling” via media.

Table Of Contents

  • Cover
  • Title
  • Copyright
  • Dedication
  • About the author
  • About the book
  • This eBook can be cited
  • Contents
  • New Communication Technologies and New Media
  • Web 2.0 and Social Media
  • Features of Social Media
  • Communication and New Media
  • Use of Digital Technologies for Health Services in Turkey
  • Digital Nutrition Applications in Turkey in Terms of New Media
  • The Definition and Importance of Nutrition
  • The Use of Digital Technology in Nutrition Studies
  • Individual Nutrition Plans and Digital Applications
  • A Cross-Sectional Study on the Views of Dieticians in Turkey about Online Diet
  • Reference

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New Communication Technologies and New Media

It is essential to know the technological background of digital information in order to examine its nature. The word technology is used to mean the outputs accomplished by some tools and methods in the researches of scientists. However, the term “technology” comes from Greek words “tekhne” (art, craft) and “logos” (knowledge, word). It means “craft comes from knowledge” in Ancient Greece (Atabek, 2005: 62). Therefore, it is a concept that is based on knowledge, includes the process of the things and tangible products such as hardware and materials and creates an experience about this process. Particularly in the 19th and 20th centuries, it was possible to talk about the concept of information communication technologies (ICT) with the increase in technical knowledge, new fields of study and the discovery/widespread use of communication tools. Information communication technologies can be identified as communication tools that provide source, message and receiver among users through standard applications with its microprocessors. ICT includes a wide and increasingly expanding area from basic electronic circuit components to integrated circuits (microchips), lasers, fiber optic cables and components, a wide variety of electro-mechanical components, sound and image sensors and transmitters (TÜBİTAK, 2004: 4). “As computers caused crucial transformations in the structure of telecommunication technologies, the development in communication tools was seen evidently as of the early 1970’s” (Çakır, 2004: 169). After the 1990s, a technological leap occurred with the help of ← 9 | 10 →developing and transforming technological devices. With the increase in the possibilities offered by the computers, all institutions in the public and private sectors began to adapt to this and a systematic transformation was realized. Therefore, the information communication technology label became prominent with all the different possibilities that computers had. In the 1990s, important steps were seen in a digital era in parallel with information communication technologies. As the Romans count numbers with their fingers, the concept of digitilization comes from “Digitus”, which means finger in Latin. In other words, this means numbers for them. Coding is formed as 0 and 1, and these numbers combined with different versions create the presence of a visual whole. The concept of digitilization refers to the display of data in an electronic environment and being non-analog in Turkish. In other words, it means that data in electronic environment can be created and stored on the basis of numbers, not images. As a result, it can provide convenience in terms of protection, storage/archive and transfer of the data.

Digitalization has occurred in many different areas with the development of technology, and has created new opportunities, especially in the field of communication. Internet-based technologies have replaced analog technologies and caused social, economic and cultural innovations in communication processes (Ergüney, 2017: 1477). Digital communication is just one of them. Digital communication refers to the realization of messages created by coding on 1 and 0 in the virtual environment with processes similar to the real life communication process. When it comes to digital communication in societies, only internet can come to mind; however, the internet is only a virtual power with network properties for applications that exist in the digital ← 10 | 11 →environment. In this sense, it is possible to handle all applications in digital media within the framework of digital communication (Yücel and Adiloğlu, 2019: 58).


ISBN (Softcover)
Publication date
2021 (March)
Communication Technologies Digital Technologies Health Services İndividual Nutrition Nutrition Applications Online Diet
Berlin, Bern, Bruxelles, New York, Oxford, Warszawa, Wien, 2021. 72 pp., 1 fig. b/w, 6 tables.

Biographical notes

Zehra Batu (Author) Mikail Batu (Author)

Zehra Batu is a licensed dietitian. She got her PhD from Hacettepe University Department of Nutrition and Dietetics, Turkey, and started working as a dietician. She has also worked as an assistant professor at the university. Zehra Batu works in the field of food service systems and nutritional sciences. Mikail Batu is an associate professor at the Department of Public Relations and Publicity of Ege University, Turkey. He completed his PhD at the same department of Ege University. His main fields of study are new media, intercultural communication, activism, campaign management and corporate communication.


Title: Nutrition and Dietetics in New Media
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74 pages