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Digital Platforms and Cultural Industries

by Philippe Bouquillion (Volume editor) François Moreau (Volume editor)
Edited Collection 186 Pages

Summary

The assessment of the challenges of digital platforms for cultural industries raises many different issues. How platforms choices in content pricing affect the overall value of cultural markets, especially in the case where content just aim at favoring devices’ sales? How are revenues shared between platforms and content right holders? Do creators and artists all benefit from the growth of digital platforms? How usual business models of cultural industries have to adapt to the digital paradigm? Should we observe rather a reinforcement of the star system or the emergence of a long tail? What is the impact on market concentration? Could we expect an increase or a decrease in cultural diversity? What is the role played by recommender systems, playlists and algorithms in influencing consumers’ choices? How to implement efficient public policies given the transnational dimension of digital platforms? The various papers gathered in this book contribute further to these different topics with a focus on empirical issues. The first part gathers the contributions dealing with the analysis of the impact that digital platforms have on the incumbent or legacy players of the original value chain of content industries: content providers, live entertainment producers, consumers, etc. The second part opens the black box of the ecosystem of digital platforms by studying competition among them and among the business models they adopt, as well as the conditions for the emergence of new players.

Table Of Content

  • Title
  • Copyright
  • About the editors
  • About the book
  • This eBook can be cited
  • Table of Contents
  • Introduction
  • References
  • Part I. The Impact of Digital Platforms on Incumbent Players
  • The Race for Innovation in the Media and Content Industries: Legacy Players and Newcomers: Lessons from the Music and Newspaper Industries (Benghozi, Pierre-Jean / Salvador, Elisa / Simon, Jean-Paul)
  • Digital Platforms and Performing Arts: Communication of Theatrical Institutions, Audience Development, and Platform Strategies of Industrial Players (Bellavoine, Christine / Bouquillion, Philippe / Wiart, Louis)
  • Ticketing Platforms and Big Data Strategies: Data Analysis in the Live Entertainment Industry in France (Wiart, Louis)
  • The Role of Digital Broadcasting Platforms in the Visibility and Evolution of Self-Produced Web Series (Neuvillers, Marie-Caroline)
  • The User as a Key Component of Platforms: Through the Lens of Alibaba (Paquienséguy, Françoise / He, Miao)
  • Part 2. Digital Platforms’ Ecosystem
  • Associations in the Creative Industries as Operators of Digital Platforms: Failure Factors, with an Example from the German Book Industry in the Focus (Bläsi, Christoph)
  • The Evolution of Business Models in the Online Press: Between Creativity and Imitation (Lyubareva, Inna / Rochelandet, Fabrice / Etienne, Jean-Michel )
  • Public Platforms for Information Brokerage in France: An Alternative to Private Models in the Access to Cultural and Educational Content? (Thuillas, Olivier)
  • Digitization and the Brazilian Music Market: Notes About the Rising of Digital Aggregators (Valiati, Leandro / Perfeito da Silva, Pedro)
  • Notes on contributors
  • Series index

Philippe Bouquillion, François Moreau (eds)

Digital Platforms
and Cultural Industries

About the editors

Philippe Bouquillion is Professor of Communication sciences at University Paris 13 – Sorbonne Paris Cité. He belongs to the LabSIC research team and to the Labex ICCA. His publications deal with cultural and creative industries.

François Moreau is Professor of Economics at University Paris 13 – Sorbonne Paris Cité. He belongs to the CEPN research team and heads the Scientific Advisory Board of the LabEx ICCA. His publications mainly deal with the impact of digitization on cultural industries.

About the book

The assessment of the challenges of digital platforms for cultural industries raises many different issues. How do platforms choices in content pricing affect the overall value of cultural markets, especially in the case where content just aim at favoring devices’ sales? How are revenues shared between platforms and content right holders? Do creators and artists all benefit from the growth of digital platforms? How usual business models of cultural industries have to adapt to the digital paradigm? Should we observe rather a reinforcement of the star system or the emergence of a long tail? What is the impact on market concentration? Could we expect an increase or a decrease in cultural diversity? What is the role played by recommender systems, playlists and algorithms in influencing consumers’ choices? How to implement efficient public policies given the transnational dimension of digital platforms? The various papers gathered in this book contribute further to these different topics with a focus on empirical issues. The first part gathers the contributions dealing with the analysis of the impact that digital platforms have on the incumbent or legacy players of the original value chain of content industries: content providers, live entertainment producers, consumers, etc. The second part opens the black box of the ecosystem of digital platforms by studying competition among them and among the business models they adopt, as well as the conditions for the emergence of new players.

This eBook can be cited

This edition of the eBook can be cited. To enable this we have marked the start and end of a page. In cases where a word straddles a page break, the marker is placed inside the word at exactly the same position as in the physical book. This means that occasionally a word might be bifurcated by this marker.

Details

Pages
186
ISBN (PDF)
9782807609204
ISBN (ePUB)
9782807609211
ISBN (MOBI)
9782807609228
ISBN (Softcover)
9782807609198
Language
English
Publication date
2019 (April)
Published
Bruxelles, Bern, Berlin, Frankfurt am Main, New York, Oxford, Wien, 2018, 186 p., 11 ill. b/w, 7 tab. b/w

Biographical notes

Philippe Bouquillion (Volume editor) François Moreau (Volume editor)

Philippe BOUQUILLION is Professor of Communication sciences at University Paris 13 – Sorbonne Paris Cité. He belongs to LabSIC research team and to the Labex ICCA. His publications deal with cultural and creative industries. François MOREAU is Professor of Economics at University Paris 13 – Sorbonne Paris Cité. He belongs to the CEPN research team and heads the Scientific Advisory Board of the LabEx ICCA. His publications mainly deal with the impact of digitization on cultural industries.

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Title: Digital Platforms and Cultural Industries