Blowing Up the Brand
Critical Perspectives on Promotional Culture
©2010 Textbook X, 338 Pages
Series: Popular Culture and Everyday Life, Volume 21
This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.
- X, 338
- ISBN (Hardcover)
- ISBN (Softcover)
- cultural political and economic exchange social
- New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2010. X, 338 pp., num. ill.