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Open Access
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Marketing Programme and Process Standardisation
An Empirical Investigation of Marketing Standardisation and its Contingency Factors in the US Market©2012 Monographs -
Behind Ethical Consumption
Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels©2009 Monographs -
Rethinking Development Strategies in Africa
The Triple Partnership as an Alternative Approach – The Case of Uganda©2011 Monographs -
Strategie - Management - Erfolg
Ökonomische Aspekte für österreichische Unternehmen©2012 Monographs -
Didactique du lexique et corpus numériques pour le Français L2
Des applications pour le commerce et le marketing digital©2023 Monographs -
Feminism, Writing and the Media in Spain
Ana María Matute, Rosa Montero and Lucía Etxebarria©2019 Monographs -
Die versixte Merkel
Nicht autorisierte Politikerbilder in der kommerziellen Werbung©2006 Monographs -
Was ist los mit den Deutschen?
Ein aktuelles empirisches Stimmungsbild und mittelfristige Trends©2005 Monographs -
The Creation of an Avant-Garde Brand
Heiner Müller’s Self-Presentation in the German Public Sphere©2023 Monographs -
Coming out of the Closet
Exploring LGBT Issues in Strategic Communication with Theory and Research©2013 Monographs -
Seeing and Knowing the Indigenous Peoples of the Americas
Exchange and Alliance Between France and the New World During the French Wars of Religion©2023 Monographs -
Winning Through Boundaries Innovation
Communities of Boundaries Generate Convergence©2014 Monographs -
Developing Information Competence in Translator Training
©2021 Monographs -
Management Lessons of a Failed Company
©2021 Monographs