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Year
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Marketing Mix Standardisation in International Marketing
An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and its Internal and External Correlates©2002 Thesis -
Standardisierung im Internationalen Marketing
Entwicklung eines Analyseschemas- Empirische Anwendung in der Europäischen Automobilindustrie©2010 Thesis -
Interkulturelle Kommunikation und Internationales Marketing
Theoretische Grundlagen als Anknüpfungspunkt für ein Management kultureller Unterschiede©2000 Thesis -
Informationsbasierte Marktintegration
Entstehung integrierter Märkte im internationalen Marketing durch Informationsdiffusion©2002 Thesis -
The Japanese Pork Market Facing International Trade
Introducing a Spatial Equilibrium Model of International Trade under Consideration of a Differential Tariff System©2007 Thesis -
Time Sensitivity of Passengers and Market Structure in the Airline Industry
A Model of International Air Transport©1997 Thesis -
International Procurement Offices
Internal Service Providers in Procurement Organizations of Multinational Corporations©2000 Thesis -
The Institutional Economics of the Foreign Exchange Market
A Comparison of the Present Market Structure with Alternative Arrangements©2001 Thesis -
Strategische Marketing-Analyse in internationalen Handelsunternehmungen
Konzeptionelle Ausgestaltung zur effizienten Fundierung der Absatzmarktexpansion in ausländische Konsumgütermärkte©1998 Thesis -
Erfolg internationaler Innovationen
Die Akzeptanz deutscher Innovationen im US-amerikanischen Markt©2006 Thesis -
Die Entwicklung einer internationalen Wettbewerbsordnung
Möglichkeiten und Grenzen aus organisationstheoretischer und politökonomischer Sicht©2002 Thesis -
Global Food Governance
Implications of Food Safety and Quality Standards in International Trade Law©2016 Thesis -
International Entry Mode Choices of Software Firms
An Analysis of Product-Specific Determinants©2010 Thesis -
Determinants of Foreign Direct Investment in Emerging Markets
An Empirical Study of FDI Flows from Germany and its Banking Sector©2005 Thesis -
Greenhouse Gases: Inventories, Abatement Costs and Markets for Emission Permits in European Agriculture
A Modelling Approach©2006 Thesis -
Developing International Business in the Context of Culture and Ethics in Transformation
The Example of China©2002 Thesis -
Shaping Efficient Employer Branding Strategies to Target Generation Y
A Cross-National Perspective on Recruitment Marketing©2013 Thesis