Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation

The Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation series establishes a forum for Economics and Media and Communication. Scholars examine for example the relationship of business and communication by analyzing different business cultures. Approaches to Business and Management are also relevant. The series is published in English. The editor Michael B. Hinner is professor of Economics with a focus on Business Linguistics. Professorship for Intercultural Communication at the TU Bergakademie Freiberg. From volume 9 this series will be continued as Business and Intercultural Communication. The Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation series establishes a forum for Economics and Media and Communication. Scholars examine for example the relationship of business and communication by analyzing different business cultures. Approaches to Business and Management are also relevant. The series is published in English. The editor Michael B. Hinner is professor of Economics with a focus on Business Linguistics. Professorship for Intercultural Communication at the TU Bergakademie Freiberg. From volume 9 this series will be continued as Business and Intercultural Communication.

10 publications

Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

2 publications

Global Studies in Education

"Global Studies in Education is a book series that address the implications of the powerful dynamics associated with globalization for re-conceptualizing educational theory, policy and practice. The general orientation of the series is inter-disciplinary. It welcomes conceptual, empirical and critical studies that explore the dynamics of the rapidly changing global processes, connectivities and imagination, and how these are reshaping issues of knowledge creation and management and economic and political institutions, leading to new social identities and cultural formations associated with education. Scholars have sought to use the term “globalization” to summarize dynamic processes now being expressed in the intensification and movement of cultural and economic capital across national borders, the acceleration of mass migration, and the amplification and proliferation of images generated in the Internet and in electronic mediation generally. These processes are now fully articulated to the organization of knowledge in educational institutions and the social and cultural environments in which both school youth and educators now operate. However, there is no settlement or general agreement, nor is there a developed literature, about how globalization processes function in the institutional terrain of education and how they impact the integration of social subjects into contemporary institutions such as the school. This new series therefore aims to provide a venue for rigorous interdisciplinary research that seeks to describe, document, theorize, and intervene in the brave new educational world defined by globalization processes. We are particularly interested in manuscripts that offer: a) new theoretical, and methodological, approaches to the study of globalization and its impact on education; b) ethnographic case studies or textual/discourse based analyses that examine the cultural identity experiences of youth and educators inside and outside of educational institutions; c) studies of education policy processes that address the impact and operation of global agencies and networks; d) analyses of the nature and scope of transnational flows of capital, people and ideas and how these are affecting educational processes; e) studies of shifts in knowledge and media formations, and how these point to new conceptions of educational processes; f) exploration of global economic, social and educational inequalities and social movements promoting ethical renewal. "

63 publications