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Category
Language
Publication Schedule
Open Access
Year
-
Social Media in the Classroom
©2016 Textbook -
Digital Marketing Applications
©2019 Edited Collection -
Marketing in the Digital Era
©2018 Edited Collection -
Feminism, Writing and the Media in Spain
Ana María Matute, Rosa Montero and Lucía Etxebarria©2019 Monographs -
New Normal and New Rules in International Trade, Economics and Marketing
©2021 Edited Collection -
Marketing im globalen Wettbewerb / Marketing & Global Competition
ISSN: 1867-8424
The series Marketing & Global Competition aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.
2 publications
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Dishing Dirt in the Digital Age
Celebrity Gossip Blogs and Participatory Media Culture©2013 Textbook -
Health Crisis, Counteractions and the Media in the Ibero-American World
©2023 Edited Collection -
Current Issues in the Slovak Mass Media
©2019 Monographs -
COTRI Yearbook 2012
©2013 Thesis