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Shopper Behavior at the Point of Purchase
Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice©2016 Thesis -
Private and Public on Social Network Sites
Differences and Similarities between Germany and China in a Globalized World©2017 Thesis -
Scenario Negotiation in Online Debates about the European Union
Analysing Metaphor in Communication©2019 Thesis -
Conversational Writing
A Multidimensional Study of Synchronous and Supersynchronous Computer-Mediated Communication©2016 Thesis