Markt- und Innovationsmanagement
Most industries continue to face dramatic changes and challenges in their competitive environment, ranging from the increasingly global nature of the marketplace to the growing importance of innovation as a source of competitive differentiation. The new market situation requires an integrative market management orientation by companies for substantial future growth.
This series is intended for readers in the academic, professional and practioner markets, who are interested in up-to-date insights into relevant topics and practional applications important for contemporary market and innovation management. In that regard, we welcome query contacts, as well as self-nomination of manuscripts for inclusion in this series, which is published in English and German.
Editor's Homepage: Prof. Dr. Wolfgang Müller
Titles
-
Innovationsstrategien
Grundlagen, Gestaltungsansätze und HandlungsbedingungenVolume 12©2018 Edited Collection 418 Pages -
Befähigung zur Innovation
Grundlagen und Ergebnisse des Projekts «Enabling Innovation» als Ansatz zur Stärkung der Innovationsfähigkeit außeruniversitärer ForschungseinrichtungenVolume 11©2017 Monographs 228 Pages -
Innovationserfolg
Management und Ressourcen systematisch gestaltenVolume 10©2015 Edited Collection 280 Pages