Markt- und Innovationsmanagement

ISSN: 2197-828X

Most industries continue to face dramatic changes and challenges in their competitive environment, ranging from the increasingly global nature of the marketplace to the growing importance of innovation as a source of competitive differentiation. The new market situation requires an integrative market management orientation by companies for substantial future growth.
This series is intended for readers in the academic, professional and practioner markets, who are interested in up-to-date insights into relevant topics and practional applications important for contemporary market and innovation management. In that regard, we welcome query contacts, as well as self-nomination of manuscripts for inclusion in this series, which is published in English and German.
Editor's Homepage: Prof. Dr. Wolfgang Müller


  • Title: Innovationsstrategien


    Grundlagen, Gestaltungsansätze und Handlungsbedingungen
    Volume 12
    by Axel Faix (Volume editor) Jan-Philipp Büchler (Volume editor) 2018
    ©2018 Edited Collection 418 Pages
  • Title: Befähigung zur Innovation

    Befähigung zur Innovation

    Grundlagen und Ergebnisse des Projekts «Enabling Innovation» als Ansatz zur Stärkung der Innovationsfähigkeit außeruniversitärer Forschungseinrichtungen
    Volume 11
    by Axel Faix (Author) 2017
    ©2017 Monographs 228 Pages
  • Title: Innovationserfolg


    Management und Ressourcen systematisch gestalten
    Volume 10
    by Jan-Philipp Büchler (Volume editor) Axel Faix (Volume editor) 2015
    ©2015 Edited Collection 280 Pages