Markt-Management
The Markt-Management series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German.
Editor's homepage: Prof. Dr. Wolfgang Müller
Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt.
The Markt-Management series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German.
Editor's Homepage: Prof. Dr. Wolfgang Müller
Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt.
The Markt-Management series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German.
Editor's Homepage: Prof. Dr. Wolfgang Müller
Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt.
Titles
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Wettbewerbsvorteilsmanagement durch kundenindividuelle Massenproduktion
Volume 6©2007 Thesis 148 Pages -
Die Rolle des Marketing bei der Entwicklung und Vermarktung von Dienstleistungen
Ergebnisse einer empirischen Studie zur Untersuchung von Erfolgsfaktoren für DienstleistungsinnovationenVolume 4©2003 Others 106 Pages