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Communication and the Baseball Stadium

Community, Commodification, Fanship, and Memory

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Edited By Dale Herbeck and Susan J. Drucker

Baseball stadia are places of memory, identity, athletic and architectural accomplishment. They are sites capable of arousing passion, sentimentality and a sense of community. The baseball stadium provides a unique lens through which to understand, explore and expand an understanding of communication theories. While baseball has previously been explored by scholars, this volume introduces the stadium as a way of exploring communication and communication theories through an examination of the four discrete themes that frame the organization of this work: community and communication, fandom and communication, memory and communication, and commodification and communication. This volume offers a unique approach to those interested in communication theory, popular culture, sports management, and people environment studies.

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Chapter Thirteen: The Extended Self and Sports Marketing: The Opening of Jacobs Field (Thomas R. Flynn / Pennilane Carlisle)

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Fig. 13.1: Jacobs Field (renamed Progressive Field), Cleveland, Ohio. Paul M. Walsh, retrieved from https://commons.wikimedia.org/wiki/File:Jacobs_Field_Cleveland.JPG Used under Creative Commons License Creative Commons Attribution 2.0 Generic license (https://creativecommons.org/licenses/by/2.0/deed.en).



 

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CHAPTER THIRTEEN

The Extended Self AND Sports Marketing

The Opening of Jacobs Field

THOMAS R. FLYNN AND PENNILANE CARLISLE



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