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New Media and Public Relations

Second Edition

Edited By Sandra C. Duhé

The second edition of New Media and Public Relations captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control and creation of messages is a shared process. New theoretical perspectives are offered, along with case studies and practical suggestions for using online venues in corporate, charitable, political, cause advocacy, religious, health, university, and crisis settings. Although a number of authors from the first edition have returned to contribute to the second edition, the content of each chapter is entirely new.


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Part VIII: Crisis Management –Overview (Sandra Duhé)


Part vIII crisis Management – overview Sandra Duhé 270 Crisis Management – Overview valentini, romenti and Kruckeberg begin this section by looking at the flip side of most crisis man-agement studies . That is, they delve into the receiver’s perspective of social media use in crisis and develop a theoretical proposition that connects how publics become aware, develop understanding, and create meanings about crisis situations through communicative interactions . using a communicative constitution perspective, the authors examine how crisis perceptions are discursively shaped and refer to social media as the loci “in which many crises are discussed, if not formed .” coombs continues this theme by introducing a regenerative model of crises that better reflects the presence of digital naturals in modern crisis environments, including a potential turning point that can trigger a new crisis . He as well transitions from the traditional three-phase model to focus on the more practical phases of pre- crisis and post-crisis and highlights how reputational crises are just as disconcerting as operational crises in a digital environment . downing then looks at social media use during the critical period of a crisis . He reports that the majority of twitter users’ first accounts of breaking news come from legacy news outlets, but more often than not are accompanied by images provided by citizen journalists . downing finds, too, that static images and links enhance the credibility of social media messages . Jin, austin, guidry, and Parrish examine the dual role of visuals in crisis communication as both form and content . They argue that crisis-related...

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