Cities as Communicative Change Agents
Edited By erin daina mcclellan, Yongjun Shin and Curry Chandler
12. Changing Place Identity by Visual Design? A Rhetorical Field Study of a Post-Industrial Place Development Project: IBEN BRINCH JØRGENSEN, UNIVERSITY OF SOUTH-EASTERN NORWAY, NORWAY
12. Changing Place Identity by Visual Design? A Rhetorical Field Study of a Post-Industrial Place Development Project
IBEN BRINCH JØRGENSEN
The chapter forms a rhetorical criticism of a specific intersection of rhetorical texts and practices from a place development project in Larvik, Norway. The critique springs out of a rhetorical field study of the process of creating the visual identity, a website and a logo, of a transformed old ironworks. Recent rhetorical theory of establishing in situ rhetorical method based on ethnography, performance studies, and phronetic research is discussed. The chapter introduces a rhetorical field method for research on place development, integrating discursive “nexus analysis” in an observing, participating and co-productive practice. In the examination of the rhetorical practice in the project, Kenneth Burke’s dramatism is used and, in the analysis of the visual shapes, a theory of multimodal shaping is applied. It is demonstrated that the rhetorical practices and the mediated discourses are circling around a “nexus of the exclusive” in a double meaning: The practice is exclusive to certain perspectives and people, and choices of symbols reflect the valuation of the unique and exclusive products of the place.
Keywords: place development, post-industrial heritage, rhetoric of place, rhetorical field methods, nexus analysis, Kenneth Burke, multimodality, visual rhetoric
In the post-industrial era, industrial buildings and areas lie abandoned, ready for destruction, transformation or reuse. The rhetorical practices formed by place development projects are situations of great...
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