Cities as Communicative Change Agents
Edited By erin daina mcclellan, Yongjun Shin and Curry Chandler
14. Urban Agriculture in the City of Cali, Colombia and Communication for Social Change: SOLÓN CALERO, UNIVERSIDAD AUTÓNOMA DE OCCIDENTE, COLOMBIA & CARMEN C. RIVERA, UNIVERSIDAD AUTÓNOMA DE OCCIDENTE, COLOMBIA
14. Urban Agriculture in the City of Cali, Colombia and Communication for Social Change
SOLÓN CALERO & CARMEN C. RIVERA
This chapter discusses various practical urban agriculture approaches to food sovereignty in Cali, Colombia, that are embedded in one or more of five food production and distribution spheres. By examining how approaches (de)emphasize culturally situated experiences, we further discuss how participatory communication influences the possibility for social change and urban sustainability. Seeking to understand which subjectivities emerge most prominently in these agricultural practices, we summarize the outcomes of an intercultural collective convened to discuss the communication processes linked to food production and distribution.
Keywords: participatory communication, food sovereignty, subjectivities, urban agriculture, social change, communication processes, polyphonic communication
In the city of Cali, Colombia, a meaningful transformation is taking place, led by citizens who are promoting alternative relationships with food. These social actors are implementing different types of communication strategies and urban agriculture practices whose main purpose is to establish a radical rupture with the current hegemonic agribusiness model. The testimonies and experiences gathered here indicate that the viability of a local collective food sovereignty project demands the simultaneous construction of “new” urban subjects willing to rethink their connection with food. Hence, many of the participants in this study are taking drastic and innovative action aimed at changing the very relationships embedded in how they produce and distribute food on a local and global scale.
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