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Media Literacy is Elementary

Teaching Youth to Critically Read and Create Media- Second Edition


Jeff Share

This book provides a practical and theoretical look at how media education can make learning and teaching more meaningful and transformative. This second edition includes more resources, photographs, and updated information as well as two new chapters: one exploring the pedagogical potential for using photography in the classroom and the other documenting a successful university course on critical media literacy for new teachers. The book explores the theoretical underpinnings of critical media literacy and analyzes a case study involving an elementary school that received a federal grant to integrate media literacy and the arts into the curriculum. Combining cultural studies with critical pedagogy, critical media literacy aims to expand the notion of literacy to include different forms of mass communication, information communication technologies, and popular culture, as well as deepen the potential of education to critically analyze relationships between media and audiences, information, and power. This book is a valuable addition to any education course or teacher preparation program that wants to promote twenty-first century literacy skills, social justice, civic participation, media education, or critical uses of technology. Communications classes will also find it useful as it explores and applies key concepts of cultural studies and media education.


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Appendix A. MediaLit Kit Framework


appendix a MediaLit Kit™ Framework Center for Media Literacy’s MediaLit Kit™ Core concepts Key questions Questions to guide young children 1. All media messages are “constructed” Who created this message? What is this? How is this put together? 2. Media messages are con- structed using a creative language with its own rules What techniques are used to attract my attention? What do I see, hear, smell, touch, or taste? What do I like or dislike about this? 3. Different people experience the same media message differently How might different people understand this message differently from me? What do I think and feel about this? What might other people think and feel about this? 224 media literacy is elementary Core concepts Key questions Questions to guide young children 4. Media have embedded values and points of view What lifestyles, values, and points of view are represented in, or omitted from, this message? What does this tell me about how other people live and believe? Is anything or anyone left out? 5. Media are organized to gain profit and/or power Why was this message sent? Is this trying to tell me something? Is this trying to sell me something?

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