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Media Literacy is Elementary

Teaching Youth to Critically Read and Create Media- Second Edition


Jeff Share

This book provides a practical and theoretical look at how media education can make learning and teaching more meaningful and transformative. This second edition includes more resources, photographs, and updated information as well as two new chapters: one exploring the pedagogical potential for using photography in the classroom and the other documenting a successful university course on critical media literacy for new teachers. The book explores the theoretical underpinnings of critical media literacy and analyzes a case study involving an elementary school that received a federal grant to integrate media literacy and the arts into the curriculum. Combining cultural studies with critical pedagogy, critical media literacy aims to expand the notion of literacy to include different forms of mass communication, information communication technologies, and popular culture, as well as deepen the potential of education to critically analyze relationships between media and audiences, information, and power. This book is a valuable addition to any education course or teacher preparation program that wants to promote twenty-first century literacy skills, social justice, civic participation, media education, or critical uses of technology. Communications classes will also find it useful as it explores and applies key concepts of cultural studies and media education.


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Chapter One 1. The U.S. Census Bureau reports that 98.2 percent of all U.S. households had at least one television set in 2004 and 54.6 percent of all U.S. households had computers with Internet access in 2003. Retrieved September 13, 2014, from 2006pubs/07statab/infocomm.pdf 2. Facebook Investor Relations, Facebook Reports Second Quarter 2014 Results. July 23, 2014, Menlo Park, CA. Retrieved from cfm?ReleaseID=861599 3. The case study of Project SMARTArt can be accessed online. Retrieved September 13, 2014, from Chapter Two 1. The 10 educators who make up the New London Group are Courtney Cazden, Bill Cope, Norman Fairclough, Jim Gee, Mary Kalantzis, Gunther Kress, Allen Luke, Carmen Luke, Sarah Michaels, and Martin Nakata. 2. In 2007, the two national U.S. media literacy organizations boasted memberships of about 400 people each. In 2014, NAMLE claims about 300 individual members and about 50 organizational members. ACME is no longer a membership organization and is now con- ducting other types of outreach. 232 media literacy is elementary 3. NAMLE, formerly the Alliance for a Media Literate America (AMLA), posts this defi- nition of media literacy on its website. Retrieved September 13, 2014, from http://namle. net/publications/media- literacy- definitions/ 4. I attended this class as a student during my first quarter at UCLA, and later I was the teaching associate for the class during the fall 2005 quarter. Student videos from the course can be viewed at 5. Canada’s Ontario Ministry of...

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