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The Ethics of Intercultural Communication


Edited By Bo Shan and Clifford Christians

The revolution in media technologies and the political upheavals intertwined with them demand a new media ethics. Given the power of global media corporations and the high-speed electronics of media technologies worldwide, more and more people are either brought together through dialogue and communication technologies or assimilated by them into a dominant culture. In cultural conflict all over the world, people tend to emphasize absolute differences when they express themselves, and under conditions of censorship and oppression citizens are increasingly prone to violence. To take seriously dramatic technological changes in a complicated world of cultural diversity, media ethics does not simply need to be updated but moved forward in a new intercultural direction. The Ethics of Intercultural Communication presents a futuristic model for doing so.
Focusing on Oriental and Western cultures, the book’s key case studies are China, North America, and Europe, where intercultural issues are relevant to an increasingly borderless world. Chapters focusing on a single nation or culture analyze findings from a cross-cultural perspective. Comparative studies appeal to transnational theories and norms.
Multi-ethnic voices in any community are increasingly understood as essential for a healthy society, and the media’s ability to represent these voices well is an important arena for professional development and for enriching media codes of ethics. The news media are responsible for mapping the profound changes taking place and this book teaches us how.


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Section Three: The Presence of Group Language Prejudice in News Coverage and Organizations


The Presence of Group Language Prejudice in News Coverage and Organizations s e c t i o n t h r e e Discourse Bias and Face-to-Face Negotiation Intercultural Analysis of Coverage of the Wenchuan Earthquake bo shan and xue liu c h a p t e r e i g h t Earthquakes struck Wenchuan, Sichuan province, in 2008. This disaster challenged the newly published Regulations on Open Government Information. The Chinese government executed a movement to rescue victims and rebuild life in the disaster area while learning to open information to the public. How the Chinese government distributed information of the disaster and how the Chinese media reported the disaster were reported in the Western media. The coverage showed that the Chinese mainstream media were satisfied to find that Western news reports about the Chinese government and media’s role in the earthquake were positive. The Chinese public’s anger at the West- ern media was fading. The website anti-CNN, which was launched to reveal the bias of the Western media, posted only a few articles about the Western media’s reporting of the earthquake. However, can we see these changes as a dramatic turn in the relationship between China and the West? Experimental research about the news media and stereotypes proved that the stereotype of others has existed widely in Western mainstream media. Stereotype has been passed on in Western culture ingeniously and effectively (Devine & Elliot, 1995; Eid, 2014; Gorham, 2006). Our research found that there was less negative coverage...

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