Extending Marshall McLuhan – Second Edition
Chapter 21. Press (or Newspapers) and the News
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PRESS (OR NEWSPAPERS) AND THE NEWS
Content and extension: The content of the press or newspapers is the printed word and photographs and hence this hybrid medium extends the mind and the eye.
Cascade: The cascade is from two different sources, one from photographic images (Chapter 20) and one from the printed word (Chapter 18) to the newspaper.
LOM: The daily newspaper enhances current events, obsolesces yesterday’s news, retrieves gossip, and reverses into spin and the manipulation of the truth by vested interests and political actors.
21.1 Impact of “New Media” on the News
In describing the impact of the “new media” on the press or newspapers we will discover that some of the transformations of print news also apply to broadcast news, so we have therefore expanded the range of discussion of this chapter beyond that of McLuhan’s original treatment. When we come to the ← 185 | 186 → chapters on radio and television we will not repeat our analysis of the news presented by radio and TV but deal with the other issues surrounding these two media.
Since both newspapers and broadcast news create Web sites as part of their service offering these two types of news organizations are more closely connected than they were in 1964 when UM first appeared. We will defer our discussion of a third news outlet, namely blogs or Web logs, to Chapter 44, after we...
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