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Understanding New Media

Extending Marshall McLuhan – Second Edition


Robert K. Logan

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «global village,» making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message.» These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan’s Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.
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Library of Congress Cataloging-in-Publication Data Names: Logan, Robert K., author. Title: Understanding new media: extending Marshall McLuhan / Robert K. Logan. Description: Second edition. | New York: Peter Lang, 2016. Series: Understanding media ecology; vol. 2 ISSN 2374-7676 (print) | ISSN 2374-7684 (online) Includes bibliographical references. Identifiers: LCCN 2015038800 | ISBN 978-1-4331-3147-9 (paperback: alk. paper) ISBN 978-1-4539-1652-0 (e-book) Subjects: LCSH: Mass media—History—20th century. Mass Media—History—21st century. | McLuhan, Marshall, 1911–1980. Understanding media. | Mass media—Technological innovations. Classification: LCC P90.L5845 2016 | DDC 302.23—dc23 LC record available at

Bibliographic information published by Die Deutsche Nationalbibliothek. Die Deutsche Nationalbibliothek lists this publication in the “Deutsche Nationalbibliografie”; detailed bibliographic data are available on the Internet at

© 2016 Peter Lang Publishing, Inc., New York 29 Broadway, 18th floor, New York, NY 10006 All rights reserved. Reprint or reproduction, even partially, in all forms such as microfilm, xerography, microfiche, microcard, and offset strictly prohibited.

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