Effective Instructional Approaches
Edited By Lydiah Nganga, John Kambutu and William B. Russell III
Chapter Six: Grounding Globalization: Theory, Communication, and Service-Learning: Ozum Ucok-Sayrak, Erik Garrett
Ozum Ucok-Sayrak Erik Garrett
As Tomlinson (1999, p. 1) states in Globalization and Culture, “Both globalization and culture are concepts of the highest order of generality and notoriously contested in their meanings.” Along these lines, Pieterse (as cited in Parker 2005, p. 5) notes that “there are almost as many conceptualizations of globalization as there are disciplines in the social sciences.” Furthermore, “teachers and scholars in disciplines such as management, marketing, finance, accounting, and economics also use the term ‘globalization’ to mean different things” (Parker, 2005, p. 5).
There are different views regarding the history of globalization; some argue that it is a recent Western, and particularly American, project, “a process that has emanated from and been greatly shaped by Western or American hegemony” (Robertson & White, 2003, p. 9). As Robertson and White (2003, p. 9) explain further, some regard globalization to be a very long historical process. To illustrate, they state that the United States came into existence at the end of the eighteenth century and is itself a product of the globalization process along with other nation-states of the Americas.
Given the variety of viewpoints on globalization and its history, our first argument about exploring globalization is that scholars need to be cautious with reductionistic approaches in making sense of a multifaceted and complex process such as globalization. In our experience of teaching college-level intercultural communication courses, we explicitly make it a point to acknowledge the diversity of perspectives and the...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.