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Talking Back to Globalization

Texts and Practices


Edited By Brian Michael Goss, Mary Rachel Gould and Joan Pedro-Carañana

Globalization is one of the most widely circulated, high-stakes buzzwords of the past generation; yet discussion of the topic is often encased in paradox and contention over what globalization is, to whom and where it may (or may not) apply, and to what effect. In Talking Back to Globalization: Texts and Practices, contributors provide a series of case studies that stress the interplay between culture, politics, and commerce.
Interviews with Natalie Fenton and Radha S. Hegde survey globalization and its interpenetration with the spheres of journalism, activism, social media, and identity. The overview furnished by the interviews is followed by the volume’s two additional extended sections, «Texts» and «Practices.»
Chapters in the «Texts» section seek clues about globalization through its insinuation into mediated forms. The diverse selection of cases cover television, films, online travel web pages, blues music, and the political valences of Portuguese neo-fado.
Chapters in the «Practices» section address more diffused cases than media texts. Their analyses largely orient toward institutional concomitants of globalization that precede the subject’s experience of it. Chapters cover the trajectory of the European university, campaigns to shape journalistic practice during the Cold War, the posture of intellectuals vis-à-vis globalization, and the ideology that animates the Facebook experience.
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Michael Arnold received his PhD in Hispanic and Lusophone Literatures, Cultures, and Linguistics from the University of Minnesota in June, 2013. His dissertation, Saudade, Duende, and Feedback: The Hybrid Voices of Twenty-First-Century Neoflamenco and Neofado, explores hybrid cultural expression and national identity in Iberian indie and electronic urban neofolk music. Michael’s research interests include contemporary Iberian literatures, cultures and subcultures, hybridity, and ethnomusicology. Michael has most recently published articles with the University of Toronto’s TRANSverse (2013), the University of Kentucky’s Nomenclatura (2014), and the Universidad de Murcia’s Música y Cultura Audiovisual: Horizontes (2014). Michael currently teaches Spanish and Hispanic literature and culture courses at the University of St. Thomas’s Department of Modern and Classical Languages in St. Paul, Minnesota.

Christopher Chávez (PhD, University of Southern California) is appointed as Assistant Professor at University of Oregon in Eugene. Chris’s research and teaching interests lie at the intersection of globalization, media, and culture. He is author of Reinventing the Latino Television Viewer: Language Ideology and Practice, and is co-editor of Identity: Beyond Tradition and McWorld Neoliberalism. His work has appeared in peer-reviewed journals including Consumption, Markets and Culture, International Journal of Communication, and Critical Studies in Media Communication. Prior to his doctoral ← 223 | 224 → research, Chris worked as an advertising executive at several advertising agencies including TBWA Chiat/Day, Goodby, Silverstein & Partners, and Publicis & Hal Riney.

Delia Dumitrica (PhD, University of Calgary) is an Assistant Professor in Political Communication in the...

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